NEA Generic Research - BBC Three

To view as presentation: https://prezi.com/view/V1LXJlvccUdxGGb4NYcB/

HISTORY AS A TELEVISION CHANNEL
   BBC Three was launched in February 2003. It had the same remit of 'innovative programming' as well as new British talent, and had the same target audience of 16-34 years old.
   The channel featured around 70% original content, as this was part of the remit, and had a 90% British audience. This was very different from its competitors (e.g. ITV2 and E4), as they were commercial and attracted a more internationally diverse audience.
   However, in March 2014 there was a budget cut of £100 million, meaning BBC Three was converted to an 'over-the-top Internet television' as we know it today. The channel had an almost 50% budget cut, which was met with a lot of backlash and gained over 300,000 signatures on a petition against it.

BBC THREE DOCUMENTARIES
   The channel is highly acclaimed and well-known for its documentaries, and they fit in well with the 'intellectual content' section of its remit. Some have won BAFTAs such as 'Life & Death Row' and 'Blood, Sweat and T-Shirts'.
   From this Stacey Dooley has become a very well-known explorative journalist, and often covers more serious topics such as sex work, terrorism and fascism in the USA. This shows that intellectual documentaries prove to be hugely successful on the channel.

COMMISSIONING
   BBC Three states that 'tone is really important on the channel' due to the younger, more inquisitive audience. This leads them to look for current topics that would be interesting for the viewers to talk about and form their own opinions, but it also must be light-hearted or entertaining enough to watch.
   It is also important for the content to be somewhat 'relevant to them and their lives' in order to encourage the audience to speak about it with their friends and actively consume the product.